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品牌，艺术家，亦或是合作组织，不论是置身于哪个位置，都能够为平凡的世界注入新鲜的意义与目的感，而这些对象的背后便正叙说着是为现代追求某件事物的重要驱动力。－Daniel Arsham 曾言道
所以为探讨作品背后的「造物者」本身，笔者此次便有幸专访了以「人物」为题的艺术家 DANIL YAD，他在近年于潮流圈颇具人气，通过 3D 数位雕刻的方式对现今潮流趋势的大佬进行揣摩，但却不仅是对实际模样简化还原，而是去挖掘每位伟大人物在自我领域杰出的一面。也许你看完他的作品与看法，会对「核心」能够诞生出更深刻的思考。
1.请先简单做个自我介绍
哈啰！我是 Danil YAD Yarmin，是数位雕刻家，搪胶玩具设计师及 YARMS 工作室的共同创办人。
7.最近像 Travis Scott x 麦当劳这种潮流 IP 的玩偶，又再度掀起了热潮，令人想起A BATHING APE当初发行Action Figure的光辉岁月，你觉得会造成这种空前盛况的结果，是因为现在人们更大程度上在意名声，稀有度的关係，而非是理解背后意义吗？
我了解真正的潮玩收藏者并不喜欢这种炒作。但同时，潮流玩具文化却能抓住更多人。
12.最后我们把目光拉远，你认为「潮玩」领域未来会出现什么样的发展？
我想是会有愈来愈多封闭式俱乐部和凭邀请函的发表会。同时也将生产大量的产品製造。这些是两种不同的方式。同时也对数位收藏会如何随着 NFT 的到来而发展有兴趣。
面对 DANIL YAD 所言：「创作者本身比品牌更为重要」，其实这不光是解读创造背后的真正意义，带来的更多是让人们能够藉由某种媒介，去诞生出与艺术家相连的涵义，就如同 Project「AUTHORS」人物系列，也正是体现他过去接触的任何艺术设计文化的「载体」。
当然，这并不单指艺术设计，每个人都有自己想要的东西，无论是球鞋或是一幅画作甚是其他梦寐以求的单品，如果大众们除了在花钱购买之余，同时思考其本质而非仅建立在趋势所指，那么所谓的「连结感」自然会油然而生，好比你买 Air Jordan 肯定在某种程度上对 Michael Jordan 球场历史有感一样。
之于「IP 限量款」以及「炒卖」这回事，虽然说穿主因是「供需不平衡」的问题，但仔细想想也是市场中自古以来的必要存在，毕竟当环境全都指向同一需求时，那自然会成为哄抬的「利品」。DANIL YAD 其实也从访谈透露了这点：「在任何文化中，这都是自然过程」。球鞋亦然，换作是其他也是同义，可与此同时也越来越多人愿意成为其中的一份子，并不全然是坏事。
最后有趣的是，DANIL YAD 提到了 NFT 数码艺术的趋势，让笔者想起近期无论是 Grimes，Takashi Murakami 等艺术家都加入了战局，其实也早说明这种独特的资产代币已然成为大众关注的目标，但至于在未来对艺术又会造成什么样更庞大的冲击，想必是十分有趣的话题。
（以下为访谈英文版）
Brands,artists, and collaborations have the ability to imbue the mundane with a fresh sense of meaning and purpose, and the narrative behind these objects beacomes an important driver of modern aspiration.- Daniel Arsham
The meaning may seem simple yet it is enough to generate brand new thinking, for it correlates with the blending of globalization and cultures. How does each pioneer take on a role to play in this ever changing generation; or how could each pioneer be brilliant enough to stand out like the most influential predecessors? In this world of vast population, there has never an answer with single perspective.
One thing can be certain is that, comparing to the past that studying the work itself, due to the rapid development of the cyber world, industries of the modern world can no longer be confined to one single route. Such as the artists or creators that live in this era when paying attention to their identities that are released to the outside world, must also keep an eye on the creativity in fashion, music design, art and digital fields to be able to combine. To simply put, it all hinges on experiencing the process of everything.
There is another question. Even though leaders draw context from multiple fields to summarize messages of the work, if the consumers could not understand the related things, they would not be able to capture the messages the creator intends to deliver. They would purchase because of the fame of the creator hence would be difficult to connect to the work itself and show genuine fondness.
It is just like people go into buy spree for OFF-White co-branding items but do not necessarily understand that Virgin Albon is influenced by Farnsworth House as created by Ludwig Mies van der Roher. Or Internet stars built by KAWS; no one would actually explore to find out that the reason behind it is to discuss the human mentality of the current world. This explains that the creators themselves are far more important than their works. If the viewers would savor the quality of the work itself from all perspectives, they may be able to receive certain degree of feedback from the shape they see and resonate with the artist(s).
In order to explore the “creator” behind the works, author has the privilege to interview artist DANIL YAD who uses “figures” as his themes. He has been rather famous in the trendy circle in recent years fathoming the current trendy big shots through 3D digital sculpting. He does not just simplify and restore the actual figures but to excavate the outstanding parts of the great characters in their fields of excellence. Perhaps when you finish watching his works and reading his views, you would have more profound thinking to the cores of his work.
- Please briefly introduce yourself.
Hello! I’m Danil YAD Yarmin. Digital Sculptor, vinyl toys designer and co-founder YARMS studio.
2. What brought you into the “designer toy” field?
I got to know the designer toys culture about 10 years ago. At that time, I saw Munny and Dunny from Kidrobot and 123Klan’s works on Behance. I remember how impressed was with these projects. Then I started getting to know more about designer toys culture. I made different figurines from polymer clay, but after a while I got carried away with digital sculpting. Now the creation of designer toys is my main activity. With my team I founded YARMS creative studio for our projects in this area.
3. Comparing to the production of traditional action figures, 3D Digital Sculptor seems like a technology of entirely different level. Could you tell us why you want to produce an actual figure in this method?
Digital sculpting opened up new possibilities for me. For example, the ability to edit work at any stage. Also I can render an object in any materials to understand how the final product will look like.
4. I sense the creativity techniques of Michelangelo, Bruegel et al ancient artists from your works, are you influenced by them? Or are you inspired by other people and things?
Yes, I’m inspired by classical art, because it has existed in my life since childhood. But also I’m inspired by what is happening now in the world. Often these are some kind of hype stories.
5. Among the items of DANIL YAD, many people seem to resonate with Project “AUTHORS” series but a lot of people also do not understand the meaning. Could you tell us the original intention of your design?
AUTHORS is inspired by artists, designers, and other talented creators. In this project, I show personalities who are behind the creation of things. Here for me the creator is more important than the brand.
6. Everyone seems to know the art toy brand name Mighty Jaxx; but we are curious if there is anything DANIL YAD would like to mention during the collaboration?
Mighty Jaxx helped me bring my projects to the real world. Our cooperation is just beginning. We have big plans, but right now I can’t unravel any information.
7. Recently designer IP toys such as Travis Scott x McDonald has raised fanaticism again, reminding people of the glorious era when A BATHING APE first released the Action Figure. Do you think such upsurge is a result of people care more about fame and rarity rather than understanding the meaning?
I understand true collectors of designer figurines who don’t like this hype. But at the same time, designer toys culture embraces more and more people.
8.Hype phenomenon exists in designer toys and sneakers; would you think “limited edition” is the main accomplice that intensifies the resale?
It seems to me that the “limited edition” coupled with the growing audience is making this hype. It’s simple: there are as many figurines left, but there are more people who want to buy them.
9. In recent years, the resale prices seem to be getting higher resulting in a lot of people buying fakes to satisfy themselves. What do you think is the reason that causes such a result?
This is a natural process in any culture. Above you gave an example with sneakers. The same thing happens in sneaker culture. Increased demand leads to such a result.
10. There are a lot of DANIL YAD counterfeits in Taiwan market; could you teach us how to identify the genuine product?
Fakes differ visually from my original works. If you put two figures side by side, you will see that the fake figure distorts the original proportions, size and style of the author. The copy looks ugly. Also original items produced by Mighty Jaxx includes an embedded special chip that can be authenticated to the Mighty Jaxx platform.
11. Have you encountered any difficulty in production recently?
As for the figurines that I produce myself, these are rare cases now. For example, a NOMAD project. I have to face problems, because I want to achieve the maximum quality of the final product. I think there is no point in listing all the problems, they are too specific.
12. Let’s look into the future; what do you think would happen to the future development of designer toy field?
I think there will be more and more closed clubs and releases by invitation. At the same time, will be produced mass products too. These are two different ways. Also interesting how digital collecting will develop with the advent of NFT.
Conclusion：
DANIL YAD says: “Creator is far more important than the brand”. This is not only to interpret the true meaning behind the creation but more on allowing people to give birth to the meaning that connect with the artists through certain media. Just as the project “AUTHORS” series figures, they are the carriers that manifest any art designing culture that DANIL YAD used to come in contact with in the past.
Of course this refers to more than just art design. Everyone wants to buy the thing they desire, be it a pair of sneakers or a painting or even some other items they dream of owning. When people spend money to purchase, if they could ponder the essence of the items and not just being incited to the trend, the “sense of connection” would emerge naturally. This is just like when you buy Air Jordan, you would feel Michael Jordan’s contribution to the history of basketball court to some extent.
As for “IP limited edition” and “speculation”, they are merely problems of “imbalanced supply and demand”. Come to think of it, this has been necessary for the market since before; after all, when the environment all point to the same demand, the item naturally becomes a profit good with inflated price. DANIL YAD also reveals this during the interview that “this is a natural process in any culture.” The situation is the same for sneakers and other things as well. But it is not entire a bad thing when at the same time, more and more people are willing to become a part of it.
Finally, it is interesting that DANIL YAD mentions the trend of NFT digital art, reminding author of Grimes and Takashi Murakami et al artists all entered the battle recently. Actually this also explains that such unique asset tokens have already become the attention of the public. As for what kind of huge impact it will cast on the arts in the future, it would be a very interesting subject.
